Briston Cardigan, £85.00. Available at AllSaints.com and in store.
…and FINALLY I can announce the Briston Cardigan has arrived online at AllSaints.com I’m very excited to have a cardigan named after yours truly naturally, my parents are very proud indeed.
A little bit about the Briston Cardigan then! It’s a Cotton, Silk and Cashmere mix making it luxuriously soft and it’s really quite thin – so perfect for this Summer! I for one will be wearing one – despite it being a Menswear style, it’s actually a really nice piece. Which is a bonus really! ;o
SO, what do you think of the Briston Cardigan?
I know I sound like a proper geek but I can’t help but look at other peoples websites with a critical eye now. Notably, Topshop.com have been caught out by my critical eye a lot recently. On Friday my friend Grace saw this COATIGAN on the Topshop website. Firstly, COATIGAN? Are you actually having my eyes out? Coatigan is not a real word. Secondly, by using this silly term in such a manner (see description) you’re hardly going to get your new word in the Oxford Dictionary are you?! DREADFUL Topshop, just DREADFUL.
Topshop.com to me are quite strange in their approach to product descriptions…the description attached to this product is not grammatically correct and is far too wordy. I myself would have written something like:
Wool blend, wrap over jacket with a cosy large collar and self-tie belt. This style has long sleeves, is hip length and features an all-over polar bear print
Do you think having a good description can persuade you to buy something online? Or do you not even bother to read into a product description?
I’d really like to hear your thoughts on this, considering I write product descriptions for a living.
Images/Text Copyright Of Drapers Magazine 2009.
This week saw the publication of the ‘top 100’ in Drapers magazine. The top 100 looks at the biggest and most influential people/brands/retailers in fashion over the past year. Very proudly I can say that Drapers voted AllSaints NUMBER ONE!
Since summer this year, AllSaints have launched a fully transactional US Site with a DC in New Jersey, meaning all US sales are now in dollars and are shipped within the US. Furthermore to the Atlantic-expansion, a concession began the store roll-out within Bloomingdales New York, followed by L.A Robertson and Miami is very close to opening. In the new year there will be a flagship in New York and Boston will follow. Additional language sites have made shopping even easier for French, Italian, German and Spanish speakers.
It’s all very exciting and very well deserved. Well done to all involved atAllSaints; long may it continue!
In one week today I’ll be having an early night in preparation of my very first day at All Saints Head Office!
So the final countdown begins!
VERY VERY much looking forward to this time next week; especially after the awful weekend I had at Topshop! FAR FAR too busy! And explain to me why customers feel the need to be absolute horrors?! Constantly?! I could be more descriptive there; but to tell the truth, I daren’t because I’ll end up getting beyond angry! And its just not worth it;o
At least I have the pleasure of knowing I won’t be dealing with it much longer – just 5 shifts longer! woo!
In other news… my final KATE MOSS for TOPSHOP launch is this Thursday 2nd April. Lot’s of lovely pieces, including a collaboration with the amazing Liberty.
Ms. Judy Pink.