So tonight saw the premiere of the Cheryl Cole for L’Oreal advert for Elvive Full Restore 5 – and I was stumped! She looks amazing and makes your heart melt with that true ‘Geordie girl next door’ freshness.
My favourite part of the ad HAS TO BE when wor Cheryl says, “Come on girls lets say it… because we’re worth it!”
See the ad in full below… and the bus stop poster at the bottom of my road that I took whilst walking to work this morning! The campaign is well and truly in motion!
So what are your thoughts?!
Ms. Judy Pink.