Tag Archives: jumper
I know I sound like a proper geek but I can’t help but look at other peoples websites with a critical eye now. Notably, Topshop.com have been caught out by my critical eye a lot recently. On Friday my friend Grace saw this COATIGAN on the Topshop website. Firstly, COATIGAN? Are you actually having my eyes out? Coatigan is not a real word. Secondly, by using this silly term in such a manner (see description) you’re hardly going to get your new word in the Oxford Dictionary are you?! DREADFUL Topshop, just DREADFUL.
Topshop.com to me are quite strange in their approach to product descriptions…the description attached to this product is not grammatically correct and is far too wordy. I myself would have written something like:
Wool blend, wrap over jacket with a cosy large collar and self-tie belt. This style has long sleeves, is hip length and features an all-over polar bear print
Do you think having a good description can persuade you to buy something online? Or do you not even bother to read into a product description?
I’d really like to hear your thoughts on this, considering I write product descriptions for a living.
Emma Cook returns to TOPSHOP for another successful collaboration with the high street brand. This time round Emma has emblazoned jumper dresses and sweaters and cardigans with the average ‘name’ – whether that be Janet or Louise or maybe Geoff or Gerrard. However, I’m quite enjoying the Claire and Grace names being sat next to eachother on the below cardigan… (I miss that!)
Emma Cook for Topshop, £70
Emma Cook for Topshop, £65
Emma Cook for Topshop, £50